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When a bottle of rum can direct you to the pub

Malibu IoT Trial

This month Malibu is conducting the very first high volume trial of its kind, using the same technology used for contactless payments, to create 40,000 ‘connected’ bottles. The pilot is a result of work done through the IoT innovation lab at Malibu’s head office, in Stockholm, Sweden. Simply by tapping your (NFC-enabled) smartphone on the bottle, you’ll gain access to exclusive content, including prize draws, drinks recipes and playlists, as well as a bar locator.

Pick up a bottle of Malibu this month and you won’t just be taking home coconut-flavoured Caribbean rum, you’ll be part of the largest ever Internet of Things trial of a connected consumer product.

Read the full article on BelfastTelegraph

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